About Midea

Manufacturer of Next-Generation Water Heaters

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company ranked #245 at 2022’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.

Midea is a globally recognized brand that has earned the trust of consumers worldwide. As a new leader in the Baltic market for electric water heaters, Midea has established a strong presence across more than 200 countries. Let’s delve into some key facts about Midea:

Foundation: Midea was founded in 1968.
Global Reach: With active exports to over 200 countries, Midea is one of China’s largest exporters of household appliances. Every day, Midea’s products enhance the daily lives of millions of people worldwide.
Workforce: Midea employs over 150,000 people globally.
Production Centers: The company operates 34 production centers worldwide, producing more than 300 million units annually.
Annual Revenue: Midea’s annual revenue exceeds $39.5 billion.
Research and Development: Midea boasts 17 research centers specializing in developing new technologies and products.
Innovation Centers: With 28 international innovation centers, Midea focuses on enhancing existing products and driving innovation. These centers form the foundation of Midea’s research and development efforts, emphasizing responsible manufacturing, quality, and sustainable development.
Patents: Midea holds over 50,000 authorized patents.
Fortune 500 Ranking: In 2022, Midea secured the 278th position on the Fortune Global 500 list.
Product Impact: Remarkably, one Midea product is sold every second.

Midea, as a global household appliance manufacturer, has consistently demonstrated its commitment to innovation and quality. Founded over half a century ago, the company continues to grow and holds leading positions both within China and internationally.

Midea’s appliances are certified according to the ISO 14001 international standard, ensuring their environmental safety. The company places significant emphasis on product quality, maintaining strict technical control at every stage of production.

Responsibility and sustainability are core principles for Midea, as evidenced by their dedication to creating products that contribute to healthy and comfortable lifestyles.

The World's No. 1

Air Treatment Brand For 4 Consecutive Years

Cooling Fans Brand For 7 Consecutive Years

Small Cooking Appliances Brand For 7 Consecutive Years

Innovative features, that make Midea’s electric water heaters a top-quality choice for many households due to their reliability, efficiency, and ease of use. They represent a new generation of water heaters that prioritize energy efficiency, durability, and user comfort:

Rare Earth Anode: Midea’s electric water heaters are equipped with a Rare Earth Anode Rod, which is originally blended with Rare Earth Cerium1. This anode rod is designed with a Hybrid Grid structure and empowered by the On-demand Protection technology. The Rare Earth Anode Rod reaches 3 times the lifespan of normal magnesium anode rods, sustaining a 6-year anti-corrosion protection for the tank and the heating element in your water heater.
Stainless Steel Heating Element: Midea’s electric water heaters use stainless steel heating elements. Stainless steel is a robust material that resists corrosion and prolongs the lifespan of the heating elements. It also provides ultimate heat transfer capabilities.
Midea’s electric water heaters do not store hot water in a tank. Instead, they heat water only when you need it, which saves up to 50% on water heating costs compared to a typical tank water heater. This approach ensures a constant supply of hot water, reduces energy consumption, and eliminates the need for a hot water storage tank.
Innovative Anti-Bacteria Full Water Path: Midea’s electric water heaters offer a comfortable and healthy shower experience with an innovative anti-bacteria full water path.
Smart Control APP: The Smart Home APP allows you to quickly choose a suitable heating mode at any time and anywhere.
Safety: Midea’s electric water heaters are very safe to use as they don’t have an open flame or produce carbon monoxide. They also have safety features that prevent dry-firing.